For the re-release of the iconic Mostro silhouette, PUMA partnered with Hypebeast to spotlight the next generation of creatives and explore how they channel their inner monster through their work. The campaign aimed to capture the bold, unapologetic spirit of the Mostro and its cultural significance.
We featured Ronan McKenzie, founder of SELASI, in a captivating interview and stills production, offering an intimate look into how the Mostro influences her creative process and personal style. Through powerful visuals and storytelling, the campaign authentically connected PUMA’s heritage with today’s boundary-pushing creatives.
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