To celebrate its 75th anniversary, Japanese fashion and creative label Onitsuka Tiger unveiled a bold new hotel concept on the iconic Champs-Élysées in Paris.

Hypebeast was tasked with capturing the energy and atmosphere of this milestone launch through dynamic video and stills. The content highlighted the innovative design of the space and key moments from the event, delivering an engaging recap that amplified excitement around Onitsuka Tiger’s fusion of fashion, culture, and lifestyle.

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